Who is Digital Cheddar?

We’re a lean and hungry digital advertising agency. Founded in 2014 by Todd Riegler as a solo venture, the company has grown consistently since then. However, the goal is not to be a 100 person agency, rather to stay lean and fully connected with all of our clients. Fun fact about the name: Digital Cheddar basically means digital money, but the Cheddar part of the name is an homage to The Cheese Lady, a group of Woman-Owned cheese shop franchises in Michigan founded by Todd’s mother and run by both of his parents. Shout out to Kathleen and John.

Smart Strategies, Measured Results

Our Approach to Digital Marketing is based on our awareness that we don’t know everything

At Digital Cheddar, we know that no one has all the answers—especially in a constantly changing digital marketing landscape. While we bring years of experience running successful campaigns, we understand that there’s no one-size-fits-all solution. What works for one company may not work for another.

That’s why every marketing initiative we take on starts with best practices and clearly agreed-upon expectations. From there, we meticulously measure results, making adjustments along the way. We double down on what works and pivot away from what doesn’t.

It’s a simple approach—but it’s also effective. By combining strategy, data, and careful management, we ensure your campaigns deliver meaningful, measurable results that truly support your business goals.

Experts

Our team

Todd Riegler
Founder & CEO, Paid Search Specialist

Todd has been in marketing for most of his adult life. His background in sales, sales management, and as a digital marketing specialist has proven to be a great springboard into owning and operating his own agency. He’s also hilarious. He wrote this bio by himself. #GetThatCheddar

Kim Peavler
Director Social Media and Content

Kim is a Marketing Professional with a passion for helping others reach their business goals through creative strategies. She’s been with Digital Cheddar for 5 years, serving as the expert in paid social media. She has robust knowledge in all of the top social media platforms and uses her skills to help clients succeed.

Brooke Ritter
Social Media Strategist

Brooke uses her background in Graphic Design and Communication to develop creative content ideas, compelling copy, and eye-catching visuals. She strives to create content that resonates with the target audience. By keeping a close eye on the latest digital marketing trends and leveraging data-driven insights, she ensures our clients’ social media presence stays ahead of the curve.

Ready to Power Up Your Digital Presence?

Ready to make a real change? We’d love to hear from you! Contact us to discuss your digital marketing needs, explore collaboration opportunities, or simply ask a question. Our dedicated team is here to assist you every step of the way.