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Increasing ROAS Through Meta Ads

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TerraCycle, Zero Waste Box

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TerraCycle, an international recycling company, approached us with a challenge – to elevate their paid social strategy and boost Return on Ad Spend (ROAS) for their Zero Waste Box division.

Our client faced challenges within the Meta Ads platform, prompting the need for a fresh approach to capture the audience’s attention and drive trackable conversions.

Recognizing the potential of Meta Ads and it’s ever-changing landscape – we’ve consistently achieved our clients’ ROAS goals in multiple countries, while also exploring new platform features and acquiring valuable insights.

[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_testimonial author=”John P.” job_title=”Head of Customer Marketing” company_name=”TerraCycle” portrait_url=”http://digitalcheddar.com/wp-content/uploads/2023/12/353853526_798663248499021_7805745598030868177_n.png” _builder_version=”4.21.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]

These guys are awesome! We made them our de facto marketing department on a business that had been declining for multiple years in row, and now sales are growing again. Particular strengths in paid media, especially Google and Facebook/Instagram, as well as email marketing.

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title_text_color=”#205666″ title_font_size=”14px” title_letter_spacing=”0.2em” title_line_height=”1.3em” number_font=”|700|||||||” number_text_align=”left” number_text_color=”#205666″ number_font_size=”48px” locked=”off” global_colors_info=”{}”][/et_pb_number_counter][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Shoppable Ads” use_icon=”on” font_icon=”N||divi||400″ icon_color=”#000000″ icon_placement=”left” image_icon_width=”32px” content_max_width=”100%” image_icon_width_tablet=”32px” image_icon_width_phone=”32px” image_icon_width_last_edited=”on|desktop” _builder_version=”4.21.0″ _module_preset=”bbd70754-49fa-4988-ad64-9765b3b8d0fe” header_font=”Outfit|700|||||||” header_text_color=”#000000″ header_line_height=”1.8em” custom_margin=”||10px||false|false” 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image_icon_width_phone=”32px” image_icon_width_last_edited=”on|desktop” _builder_version=”4.21.0″ _module_preset=”bbd70754-49fa-4988-ad64-9765b3b8d0fe” header_font=”Outfit|700|||||||” header_text_color=”#000000″ header_line_height=”1.8em” custom_margin=”||10px||false|false” global_colors_info=”{}”][/et_pb_blurb][/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”bc6cae60-9fd0-48b3-a032-f2876734c2dd” text_font=”||||||||” text_font_size=”18px” text_line_height=”1.8em” text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]

Shoppable Ads:
We strategically integrated Shoppable Catalog Ads on Meta, transforming static images into an interactive shopping experience through website integrations. We implemented dynamic product recommendations based on user behavior and preferences. This tailoring of content resulted in a more engaging shopping experience, significantly increasing ROAS and gathering retargeting data.

Audience Segmentation:
Through meticulous audience segmentation, we identified and reached the most valuable customer segments – prospecting by interests and demographics, prospecting by platform behavior and engagement, retargeting by website actions and customer data and creating lookalike audiences based on all of the above.

Dynamic Ad Testing
The digital landscape evolves rapidly. To stay ahead, we’ve implemented dynamic ad testing – creative, copy, headlines, CTAs and more – optimizing campaigns and ads based on real-time data.

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Ready to Grow?

[/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMxOCJ9fQ==@” button_text=”Get a Free Consultation” button_alignment=”left” _builder_version=”4.21.0″ _dynamic_attributes=”button_url” _module_preset=”bdf23963-464b-4991-88aa-271cf8b45b57″ custom_button=”on” button_text_size=”14px” button_text_color=”#FFFFFF” button_bg_color=”#F9AF1A” button_border_width=”0px” button_border_radius=”5px” button_font=”Montserrat|700|||||||” custom_padding=”20px|30px|20px|30px|true|true” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][/et_pb_button][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Contact Form” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#46C2E5″ width=”99.8%” custom_margin=”|-74px||||” custom_padding=”0px|0px|0px||false|false” border_radii=”off|||5px|5px” saved_tabs=”all” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_padding=”150px||||false|false” custom_padding_tablet=”60px||||false|false” custom_padding_phone=”40px||||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.21.0″ _module_preset=”003e9429-8e11-4d9e-968b-8881092bbf81″ header_2_font=”Montserrat|600|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”48px” header_2_line_height=”1.1em” custom_margin=”-125px||0px||false|false” header_2_font_size_tablet=”32px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|desktop” header_2_line_height_tablet=”1.2em” header_2_line_height_phone=”” header_2_line_height_last_edited=”on|phone” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]

Get in Touch

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